IT IS NOT JUST A WEBSITE, IS MUCH MORE.
It is not just a website, is much more.

A. Free software as the spinal of the project:

- Web site in DRUPAL

- Private Intranet for daily management

- Document management System as DRUPAL distribution under GPL license.

B. To design a visual and up-to-date website, followed by a participation strategy in Social networks managed by a versatile editorial team and a community manager.

C. Change the web contents to other formats such as mobile apps, tablet and deploy a specific html mobile version of the site.

One web in order to communicate; an intranet for management and a document management system to preserve. And everything managed with Drupal technology, without duplicated roles, avoiding repetitive tasks and with all the stuff involved by sharing the experience

IPhone, Android and mobile website: After all, everybody prefers different things...
We created one app for mobiles. Therefore our goal was to offer a different experience for app users, not just enclose the same content that the mobile website was offering. We had in mind the experience of an advanced mobile use. And the solution came through the agenda and video, both contents which fitted perfectly well to our approach. In addition, we developed a specifically front manager for the app. And everything managed in the same DRUPAL that manages de website. This all meant neither duplicities nor extra work.

So, why do you just need a website?
DRUPAL is managing all the content in Casa de América.

It complies with W3C Standards:

It’s under MVC standards.

Jquery, AJAX, JSON is in the core of the project

It is running over PHP and MySQL, the most popular database and programming language on the internet.

It complies with all the necessary standards for SEO

stabilty and high performance

First poster made with DRUPAL :D
For the poster design for de Vivamérica 2012 event we used a design based on QR codes. That way each QR code took the user to a different URL managed by DRUPAL. This means that the editorial team can redirect and change, using a friendly approach, different contents depending on their needs. So the same QR can redirect you to an Opening Ceremony or to the streaming of a live concert.

OPEN TECHNOLOGY, FREE AND WORLDWIDE
Casa de América chose free software as home technology for their whole project on the internet. And with that in mind the design of the documentary management system was created using GPL licensing which is free and ready to use for everybody. This document manager allows to classify, organise, store and manage video, pictures, audio files and any kind of multimedia asset, and even adding all the necessary metadata for the proper indexation of the content of the project in which many celebrities have taken part such as Mario Vargas Llosa, Mario Benedetti, and Michelle Bachelet among others.

INVOLVEVEMENT IN SOCIAL NETWORKS
A position for community manager was created. The project became more and more popular in Social Networks: Facebook, Flickr, Twitter, Youtube... After 1 year they received up to one million visits on their Youtube channel (which means a growth of 900% since the project started), 11,200 followers on Facebook and 7,600 followers on Tiwtter. Even the IESE Business School chose Casa de América as a case study of a successful internet development for a public institution on the internet.